They have reproduced old master paintings on the side of $4,000 Louis Vuitton handbags. According to the creators, this "invites viewers to consider these works anew, opening the museum to the world."
Jeff Koons further explains, "When somebody walks down the street with this bag, or sits in a cafe with this bag, it's communicating a love of humanism."
Each handbag has been "emblazoned with the name of the original artist spelled out in gold letters." This feature is not even available on the original painting in the museum!
The creators also improved on the painting by attaching Louis Vuitton's signature flower symbols and Monogram logo, then went the extra mile by creating a new version of the Vuitton logo incorporating Jeff Koons' initials.
While I am thrilled beyond measure by these new inspirations, still I must question whether the effect of these handbags is truly "novel." I believe you can create the exact same impression by wearing one of these:
