Wednesday, January 29, 2025

BILL MAYER IN THE NEW YORK TIMES

 I've had some unkind things to say about illustration in the New York Times in recent years.  I felt that the Times had lost its taste for traditional drawing, and its replacements-- digital collages, naive scrawls, and postmodern mewlings-- were unworthy of the Times.  I suggested the Times had succumbed to the "I'm-so-smart-I don't-have-to-draw-well" attitude that infected too many other publications.  Some of its digital illustrations in recent years demonstrated a young medium with potential but even then, much of it substituted flash and gimmickry for genuine substance.  One step across a two-step ditch.

So perhaps I've been remiss in not commenting on a regular source of pure joy for me in the pages of the Times: Bill Mayer's regular contributions to the "NYT For Kids" section: 



Mayer's bold, colorful pictures are reproduced in a full broadsheet size (12" x 22") and transform the nature of the Sunday newspaper.  They'd transform your whole day if you stapled them to your wall as a poster.  


Mayer takes full advantage of the huge size of a full newspaper page, combined with the color printing capabilities of today's papers.  His pages are sufficient reason for getting the Times in hard copy.


Detail



Mayer works skillfully in both traditional and digital media.  His website demonstrates how he can create in a variety of styles for adults and children but his work for the NYT For Kids section mostly employs these plump, bug-eyed  creatures with wacky expressions.  

Note the skin textures




Artists have been drawing funny creatures with wacky expressions for millennia; the ground is well trodden and formulaic.  But it's a measure of Mayer's great ability that his creatures remain fresh and funny. 

Illustration for another client



10 comments:

Anonymous said...

I concur. Mayer with his exceptional, creativity and attention to detail does bring us joy to see. More please.

Movieac said...

The Shark is great would make for a wonderful PIXAR film.

Anonymous said...

Love these!

Anonymous said...

He is brilliant. And as kind and playful and decent as his work. Love love.

kev ferrara said...
This comment has been removed by the author.
Rick Parker said...

I've known Bill for 42 years. He is a genius.

David Apatoff said...

Kev Ferrara-- That "porcelain" effect has been a thread through 20th century illustration; Dean Cornwell, Leyendecker, Doug Johnson... heck, Malcolm Liepke nearly beat it to death single handedly. I always assumed it was part of a 20th century streamlined/deco/polished/synthetic materials aesthetic. You even see it echoed in Jeff Koons' shiny reflective surfaces.

To Mayer's credit, he applies that technique mostly to his big, shiny children's illustrations. It's the perfect look for a combination goldfish / big puffed up inflatable toy. If you check out the adult paintings in the gallery on Mayer's website, you'll see very different approaches. I say bravo!

MORAN said...

What is Bill like as a person? I'm nuts about his brilliant pictures but he seems to have a weird fixation on frogs and bugs. Is he an entomologist?

kev ferrara said...
This comment has been removed by the author.
Jason Liebig said...

I don’t know Bill well, but I’ve interviewed him and spoken to him a number of times over the years. And I concur - a genius!

And if this is Rick Parker formerly of Marvel Comics, then I’d say it takes one to know one! 😀

My original love of Bill’s work goes back to his commercial stuff for Big League Chew (which I believe was brought good measure toward its initial success) and his creature work for Tangy Taffy (later Laffy Taffy) is pure energetic fun.

His contemporary work is the stuff of dreams, of course.